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Alternative Investments: Why Stocks and Bonds Aren’t Enough Anymore

By CJ Follini

You were taught the “responsible” portfolio is simple:

  • Stocks for growth
  • Bonds for stability
  • Cash for emergencies

That framework isn’t wrong. It’s just incomplete.

Because in today’s market, a stock-and-bond-only portfolio often means you’re diversified inside one ecosystem: public markets.

And public markets are not the full economy anymore.

A growing share of real wealth-building happens outside the S&P 500 and Treasury ETFs—through private businesses, private lending, and real assets that generate income whether the market is having a good day or a bad year.

That’s where alternative investments come in.

Not as “fancy rich-people stuff.”
Not as a casino.
Not as a flex.

As a missing pillar in a portfolio that’s trying to do one thing:

Build real wealth that holds up in the real world.


DLDR (Don’t Lose, Don’t Regret)

If you only invest in stocks and bonds, you’re diversified within public markets, not diversified across the broader economy.

Alternative investments are simply everything investable beyond public stocks, public bonds, and cash—and they matter because they can add:

  • New sources of return (different “engines” than stock prices)
  • More stable income (contractual yield instead of market mood)
  • Inflation resilience (real assets, real cashflows)
  • Diversification that actually diversifies (less correlation in the moments that matter)

You don’t need to “go all-in.”
You need to stop pretending 2 asset classes are a complete plan.


The Big Idea: Diversification Isn’t a Number of Holdings

Most people hear “diversify” and think:

  • “I own 15 stocks.”
  • “I have a total market index.”
  • “I bought bonds too.”

But diversification isn’t about the number of tickers you own.

It’s about whether your money is exposed to different drivers of return.

If everything you own depends on:

  • public market pricing
  • interest rate expectations
  • investor sentiment
  • liquidity cycles

…then your “diversified” portfolio can still behave like a single bet.

Alternatives widen the playing field.

They introduce return sources tied to:

  • rent and real estate operations
  • private lending contracts
  • business cashflows before IPO
  • supply/demand dynamics of real assets
  • infrastructure usage and long-term contracts

In plain English: more ways to win, fewer ways to get wiped out at once.


What Alternative Investments Actually Are (No Mystique Required)

Alternative investments are investments that are not:

  • publicly traded stocks
  • publicly traded bonds
  • cash equivalents

That’s it.

Here are the categories that matter most for normal high earners building a serious portfolio:

Income-focused alternatives (cashflow-first)

  • Private credit (non-bank lending, direct lending funds, asset-backed lending)
  • Real estate income strategies (private real estate funds, private REITs, core real estate)

These are designed to produce yield—often through contractual payments.

Growth-focused alternatives (upside-first)

  • Private equity (buyouts, growth equity)
  • Venture capital (early-stage innovation investing)

These are designed for long-term appreciation—but require patience and risk tolerance.

Real-asset alternatives (inflation + resilience)

  • Real estate (yes, again—because it can be both income + real asset)
  • Infrastructure (energy, utilities, essential assets with long-duration contracts)
  • Certain commodity-linked exposures (context-dependent; not always “set it and forget it”)

These are often tied to real-world utility rather than market narratives.

“Lifestyle alternatives” (not a core plan for most people)

  • Fine art, wine, collectibles

These can be legitimate in specific cases—but they’re usually higher friction, harder to value, and easy to romanticize.


Why Alternatives Are No Longer Optional (If You Want Real Diversification)

Let’s talk about what changed.

1) The best growth doesn’t always happen in public markets anymore

Companies are staying private longer. Private capital is deeper. Some businesses never go public.

That means a stock-only investor often gets access to growth after early value creation is already captured.

Alternatives can help you participate in:

  • private business growth
  • private innovation cycles
  • cashflow strategies that never hit the public exchanges

2) Bonds don’t always protect you when you want them to

Bonds can be stabilizers. But they’re not magic.

In inflationary environments or sharp rate shifts, bonds can lose value at the same time stocks do—exactly when people expect bonds to be the seatbelt.

Alternatives can introduce income that isn’t purely rate-driven and assets that aren’t priced minute-to-minute by public markets.

3) “Liquidity” is not the same thing as “safety”

Public markets feel safe because you can sell anytime.

But being able to sell at any moment doesn’t protect you from:

  • selling into panic
  • getting forced into bad timing
  • watching your portfolio swing wildly

Some alternatives are less liquid, yes.

But that’s not automatically bad. Less liquidity can sometimes mean:

  • less emotional decision-making
  • a longer-term underwriting mindset
  • returns driven by cashflow instead of headlines

(Only if the investment itself is high quality. Illiquidity doesn’t create returns. It just changes behavior.)


The Core Mental Model: Return Engines

Here’s a clean way to understand why alternatives matter.

Traditional portfolios rely on two return engines:

  • Stocks: corporate earnings growth + investor sentiment
  • Bonds: interest payments + rate movements

Alternatives add additional engines:

  • Private credit: contractual yield + underwriting discipline
  • Real estate: rent + operations + appreciation
  • Private equity: operational improvement + multiple expansion + strategic exits
  • Venture: innovation upside + power-law outcomes
  • Infrastructure: long-term contracted cashflows tied to essential services

Different engines don’t guarantee profits.
But they do reduce the odds that one single market regime breaks your entire plan.


The Practical Question: “Do I Actually Need Alternatives?”

You don’t add alternatives because they’re trendy.

You add them if your goals require:

  • building wealth without relying entirely on public market cycles
  • adding income beyond dividend yields
  • reducing portfolio fragility in inflation or rate shocks
  • widening your opportunity set beyond what’s listed on an exchange

If your portfolio is:

  • 95% stocks
  • 5% cash
  • 0% bonds
  • 0% alternatives

…then you are taking a concentrated bet on one system.

Again: not “wrong.”
Just something you should admit out loud.


Actionable Checklist: Portfolio Reality Check (10 minutes)

Grab your accounts (401k, IRA, brokerage, anything else) and do this:

Step 1: Categorize everything you own

Make four buckets:

  • Public stocks
  • Public bonds
  • Cash equivalents
  • Alternatives (likely zero right now)

Step 2: Calculate rough percentages

You don’t need precision. Ballpark is fine.

  • Stocks: ___%
  • Bonds: ___%
  • Cash: ___%
  • Alternatives: ___%

Step 3: Ask the three questions that matter

  • If public markets drop 25%, what happens to my life plan?
  • How much of my portfolio produces income without selling assets?
  • Am I diversified by holdings, or by return engines?

If that last question stings, good. It means you’re paying attention.


Actionable Checklist: Alternatives Fit Test (Honest Edition)

Alternatives are powerful—but not always appropriate. Run this quick test:

You’re probably ready to explore alternatives if:

  • you have a stable emergency fund (3–6 months)
  • you’re investing for 5+ years
  • you can tolerate less liquidity in part of your portfolio
  • you want income or diversification beyond stocks/bonds
  • you can evaluate a manager, strategy, and fees without rushing

You should pause if:

  • you don’t have an emergency fund
  • you have high-interest consumer debt
  • you need the money within 1–3 years
  • you’re doing this because of FOMO
  • you can’t explain the investment to a friend in 60 seconds

This isn’t gatekeeping. It’s self-protection.


Actionable Checklist: Your “Starter Stack” (Simple Allocation Logic)

You don’t need twelve alternative strategies.

Most people who are new to alternatives do best by starting with one of two paths:

Path A: Income-first (most common starting point)

Look at:

  • private credit strategies
  • income-producing real estate strategies

Why this is a clean entry point:

  • the goal is clearer (yield)
  • cashflow can be easier to understand than “venture upside”
  • it complements stock-heavy portfolios

Path B: Growth-first (for long-horizon builders)

Look at:

  • private equity
  • venture capital (careful: power laws + long lockups)

Why this can make sense:

  • it widens your exposure to innovation and private value creation
  • it’s aligned with long time horizons

A reasonable early goal isn’t “have alternatives.”
It’s: add one new return engine without breaking your plan.


The Non-Negotiables (Before You Invest a Dollar)

Alternatives can help, but only if you respect the rules.

Before you invest, you must be able to answer:

  • What is the strategy? (In one sentence.)
  • Where do returns come from? (Income, appreciation, both?)
  • What can go wrong? (And what happens then?)
  • How long is the money locked up?
  • What are the fees? (All-in.)
  • What are the underlying assets?
  • How is it valued? (And how often?)
  • Who is the manager and what’s their track record?
  • What’s the tax complexity? (K-1s? ordinary income?)

If the answers are fuzzy, that’s your answer.


Your Next Move (One Week Plan)

If you want to start acting like someone building real wealth (not just “investing”), do this over the next 7 days:

  1. Run the Portfolio Reality Check (10 minutes)
  2. Pick your starting path (Income-first or Growth-first)
  3. Write a one-sentence goal
    • “I want more income without selling assets.”
    • “I want diversification beyond public markets.”
    • “I want exposure to private growth.”
  4. Commit to learning before allocating
    • Read one primer
    • Listen to one expert discussion
    • Compare two strategies side-by-side
  5. Decide on a “starter allocation” conceptually
    • Not a number yet—just the idea that “some” of your portfolio should have a different engine.

Bottom Line

Stocks and bonds are foundational.

But if they’re your entire plan, you’re trusting that public markets will always:

  • price risk fairly
  • protect you through bonds
  • offer you the best opportunities
  • behave the way the textbooks promised

Sometimes they will.
Sometimes they won’t.

Alternatives aren’t about being clever.

They’re about acknowledging reality:

Real wealth is built with multiple engines—so your future doesn’t depend on just one.

By CJ Follini

Professor of Real Estate at NYU's Schack Institute and the Founder of NOYACK, a holistic personal wealth management platform built for Millennials, and specifically, High Earners Not Rich Yet (HENRY's).
NOYACK exists to help you take control of your financial journey with the tools, community, and education you need to build the future you deserve. We're here to guide you through the Great Wealth Transfer by making private market investments accessible to everyone, not just the ultra-wealthy.
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