Findings spotlight confidence gaps in traditional assets, rising interest in alternatives, and urgent demand for real financial education among Millennials and Gen Z.
New York, NY – November 2025 – NOYACK announced the publication of the 2024 Millennial Wealth Survey, a comprehensive look at how Millennials and Gen Z (including HENRYs—High Earners, Not Rich Yet) are earning, saving, investing, and learning about money. Drawing on thousands of responses across income brackets and life stages, the report surfaces five clear themes: low financial confidence, avoidance of traditional advisors, strong curiosity about alternative assets, persistent headwinds from inflation and debt, and a sharp need for practical, time-efficient education.
New this year is an AI-enhanced methodology. Using natural-language processing to cluster open-ended responses, NOYACK generated an anonymized Confidence Index and mapped the top “stuck points” by cohort—taxes, investing jargon, and healthcare costs ranked highest. The same models ranked the formats likeliest to drive completion and habit formation, with micro-lessons, guided checklists, and adaptive calculators outperforming static content.
“Millennials and Gen Z aren’t short on ambition—they’re short on trustworthy, bias-free guidance,” said CJ Follini, founder of NOYACK. “AI helps us synthesize thousands of signals into plain-English next steps so young professionals can move from uncertainty to action.”
The survey confirms that alternatives are moving mainstream among younger investors seeking diversification beyond public markets. Interest is strongest where risk can be explained in everyday language and translated into step-by-step playbooks. Meanwhile, inflation, debt servicing, and healthcare expenses remain the dominant stressors, crowding out long-term planning unless education is sequenced, bite-sized, and directly tied to paychecks, benefits, and taxes.
“Education turns uncertainty into action,” added Paola Saladin, Chief of Staff at NOYACK. “When you pair clear instruction with relevant tools, confidence climbs—and better decisions follow. AI lets us tailor the path without wasting anyone’s time.”
How NOYACK is responding: The findings power NOYACK’s weekly curriculum and NOYACK.ai—its 24/7 small language model for personal wealth management—which converts lessons into personalized checklists, tax-aware cash-flow plans, and portfolio-design primers. Members are routed to tracks like “Taxes & Take-Home,” “Investing Fundamentals,” “Debt & Cash Flow,” and “Alt-Assets 101,” with difficulty adapting to progress and prior knowledge. The same dataset defines success metrics—confidence gains, course completion, and real-world application—so outcomes can be measured, improved, and reported.
Responsible AI, by design: All analysis is conducted on anonymized, aggregated data; NOYACK does not sell personal data. Models are monitored for fairness, and human experts review curricular updates prior to deployment.
The 2024 Millennial Wealth Survey is available now for free download.
FAQs
What is the purpose of the Millennial Wealth Survey?
The survey measures how Millennials and Gen Z—especially first-generation wealth builders and HENRYs—earn, save, invest, and learn about money. It identifies trends, confidence levels, and knowledge gaps shaping the next generation’s approach to wealth.
What stood out most in the survey results?
Respondents showed low financial confidence, a strong interest in alternatives like real estate and venture capital, and a clear demand for plain-English education over traditional financial advice. Inflation, debt, and healthcare costs remain the top barriers to long-term planning.
How will NOYACK utilize these findings?
The results guide NOYACK’s curriculum, helping shape structured, week-by-week lessons and interactive tools that turn financial education into actionable steps—making investing, tax planning, and wealth management more accessible to Millennials and Gen Z.
About NOYACK
NOYACK is a nonprofit building AI-enabled personal finance education and tools designed to turn learning into daily money actions. Its ecosystem spans practical lessons, calculators, and agentic AI that guide readers through real-life decisions across budgeting, benefits, taxes, and foundational investing. Learn more at wearenoyack.com.
Media Contact
Anna Scanlan, Media Relations, NOYACK
646-653-3481 | annascanlan@noyack.org